The Spring 2013 Floral Trend

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Everywhere on the S/S 2013 catwalks, flowers burst into life through feminine lace worthy of delicate summer nights thanks to designers such as Giambattista Valli and Erdem. They continued to grow further into 3D floral shapes with the use of embroidery at Chanel, extravagant embellishment at Dolce & Gabbana and Alexander McQueen. Forget the ditzy garden-party prints this season as even Moschino’s print-take on the trend was large-scale, transporting us straight into the bright and swinging 60’s in 3D!


Anna stepped out on more than one occasion in three different colour variations.

The trend re-established itself as ‘THE’ trend for every one and every wardrobe this season, so if you think it’s not for you, think again. Start small as Valentino, Giambattista Valli and Bottega Veneta all opted for a sober colour palette, making everyday dressing a breeze. All three designers’ created either high-tech cutouts, sheer feminine lace or romantic 3D roses in nude shades so there’s no need to sacrifice style points.

If you’re on the other side of the spectrum and have fallen for the bright, whimsical part of the trend: Go for Moschino’s full on sixties, complete with beehive and bright lippy. If you’re a fashion dare devil, Dolce & Gabbana clashed patterns and silhouettes to rival a Flamenco dance-off on the streets of Spain whilst Alexander McQueen’s head designer Sarah Burton said “most women are worker bees.” Inspired by the little flower workers, she created a clever, magical collection.

Prada’s daisy was an instant winner among fashion editors climbing right to the top with American Vogue’s Editor-in-Chief Anna Wintour. In October, shortly after the spring collection paraded down the catwalk, Anna was spotted wearing Prada’s mink floral-appliqué coat. As though it wasn’t proof enough, come spring and Anna stepped out on more than one occasion, in not only one, but three different colour variations- black, navy and green- almost always pairing  it with a dress from the same collection.

Fashionistas sporting the Floral '13 Trend

Fashionistas sporting the Floral ’13 Trend

The second Editor to favour Prada’s oversized floral appliques was Vogue Japan’s Anna Dello Russo, attending NYFW in head-to-toe Prada. A white cropped-sleeve  fur coat and handbag with Miuccia Prada’s  bright red poppies. A tribute to show just how spot-on the designer got it this season; she accessorized further with snow white tights and Prada’s Geisha-inspired platform sandals.

Alexa Chung debuted Simone Rocha’s sheer organza Spring ’13 daisy-embroidered dress  in November at the British Fashion Awards. Chloe Mortez also showed her support for this trend when she went for a bright yellow version of the same  Simone Rocha dress at the People’s Choice Awards..No floral designer round-up would be complete without mentioning Erdem’s floral appliqué gown as seen on Sienna Miller and at the New York Premiere of her film On the Road; Kristen Stewart was also spotted in a floral two-piece mini with lace overlay by Erdem.

How To Style: Look to accessories for floral wardrobe staples with these Forever21 heels (£23), pretty Moschino scarf (£90) and welcome summer in a glam Sunseeker bathing suit (£43). Make your outfit bloom with trousers, By Malene Birger (£358) or a romantic pencil skirt by Giambattista Valli (£640). For the delicate floral lace seen both at Giambattista and Simone Rocha, a less expensive staple would be this Darling bomber jacket (NOW £79).

What do you think of the floral trend? Would you wear it and if so, which designer is your favourite? Let me know in the comments below.


Image courtesy: GoRunway/

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